Senior Product Marketing Manager - New Categories, Grocery



About the Role

DoorDash's mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about helping grow businesses and the communities that support those businesses.

To further this mission, we're looking for an experienced Senior Product Marketing expert to join our growing product marketing team at an important and exciting time for DoorDash. The Product Marketing team at DoorDash is growing and it is expected you will be a leader on the team, help scale the Product Marketing function, and grow their career as the team grows.

You will lead product marketing for one of our biggest strategic bets, Groceries. As the Senior Product Marketing manager for Groceries, you will lead the charge to help scale this category with a cross-functional team and manage go-to-market plans to accomplish our our goals. You will be comfortable operating at strategic and tactical levels, switching between them effortlessly. You will be grounded in audience insights through partnership with research, analytics, and by creating original research to determine the needs of the consumer audience. You will have experience using insights to build consensus with large cross-functional teams and of building trusted relationships with senior product leaders. Equipped with actionable insights, you'll build E2E go-to-market plans to increase growth for the category.

You're excited about this opportunity because you will

  • Oversee the development of marketing strategies that improve consumer awareness of groceries and accelerate category adoption
  • Create comprehensive go-to-market plans for new features from audience definition, development of core value proposition, to launch and sustain through owned and in-product channels
  • Work with other category teams to refine strategies and share best practices
  • Partner with research and analytics to develop a deeper understanding of the grocery customer and surface opportunities to stakeholder teams to action on
  • Lead complex cross-functional teams to build marketing programs at scale, including partnering with Product Management, Engineering, Channel Marketing, Creative, Strategy & Ops, Finance, and Analytics

We're excited about you because

  • You have
  • BA, MBA preferred
  • 8+ years of professional experience in marketing in a corporate or startup environment
  • Experience driving successful go-to-market launches that improve adoption and bottom line impact
  • Fluency with data - including market/segment sizing, forecasting, and working with analytics to understand efficacy of campaigns after the fact

About DoorDash

At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of usersfrom Dashers to merchant partners to consumers. We are a technology and logistics company that started with door-to-door delivery, and we are looking for team members who can help us go from a company that is known for delivering food to a company that people turn to for any and all goods.

DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees happiness, healthiness, and overall well-being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.

Our Commitment to Diversity and Inclusion

Were committed to growing and empowering a more inclusive community within our company, industry, and cities. Thats why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.

Statement of Non-Discrimination: In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. Above and beyond discrimination and harassment based on protected categories, we also strive to prevent other subtler forms of inappropriate behavior (i.e., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at DoorDash. We value a diverse workforce people who identify as women, non-binary or gender non-conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently-abled, caretakers and parents, and veterans are strongly encouraged to apply. Thank you to the Level Playing Field Institute for this statement of non-discrimination.

Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.

If you need any accommodations, please inform your recruiting contact upon initial connection.

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